Founded by Kier Lehman, Bad Sneakers specializes in music curation and licensing services for visual media. We provide a range of creative solutions, including; song curation, composer consulting, original song creation, sonic branding, bespoke music strategy development and music licensing. Our dynamic and innovative approach, drawn from decades of experience, leads to crafting emotive and authentic soundtracks, elevating stories, and empowering messages through the power of music. Whether it's delivering cutting-edge music for film and TV or curating playlists for retail and restaurant spaces, we draw from intuition, deep musical knowledge, vast record collections, personal playlist folders and years of experience to transform our clients' visions into exceptional musical experiences. At Bad Sneakers, we believe in the authentic connections music can create, and have delivered projects that have resonated with audiences worldwide. If you're ready to turn up the volume on your project, we're here to help you achieve your goals with our commitment to innovation and passion for music

What is a music supervisor?

A music supervisor is a professional tasked with overseeing all musical aspects associated with visual media, be it film, Television, Ads, video games, and most recently live streaming and NFT projects. There is a common misconception that a music supervisor simply “picks music” for a soundtrack, and whilst that can be a part of the job, there are many more facets of the job that often go overlooked.

A music supervisor has to be a jack of all trades. While a filmmaker’s job is to direct, it’s a music supervisor’s job to understand the filmmaker’s vision and the emotion they intend to evoke from the audience. Music supervisors come from all walks of life and are typically huge music fans themselves, and while it helps to have great “taste,” a large part of the role consists of discovering and keeping one’s finger on the pulse of new music, as well as, researching music from different eras, genres, and regions of the word. Beyond the creative, a music supervisor must also maintain an understanding of the legal process, and keep up to date on copyright law in order to effectively execute the licenses for songs. A large portion of the role is administrative and consists of researching copyright holders, sending quote requests, tracking invoices, production schedules, attending spotting sessions, organizing cue sheets, and reading scripts.

Perhaps the most important part of being a music supervisor is establishing and maintaining relationships. A music supervisor is the intermediary between directors, labels, publishers, artist managers, composers, sound editors, and lawyers. They funnel communications so that everything can run smoothly. All in all, a music supervisor’s labor results in the needle drops you hear whilst watching the silver screen and these cinematic moments can have lasting cultural impact.